School Business Company
Full name: School business company STEP UP
Participants age: 17 years
Educational institution: School №9
Address: 420103; Russia; Tatarstan republic; Kazan; Musina street, 32.
Young, but ambitious team is ready to take its rightful place in the business by producing special products.
Lack of business experience is compensated by a desire to learn, to produce and sell product.
Participate in the competition have prompted interest in the project, the desire to acquire new knowledge, acquire skills of business activities, to provide real assistance to certain categories of residents at the expense of profit contributions to charities/
We believe, that main qualities of success are creativity, initiative, mutually beneficial cooperation.
2. Team profile
Ramilya Khabibullina: president
Anastasiya Bogdanchikova: PR vice president
Milena Mokrushina: Marketing vice president
Luiza Nasyrova: Staff vice president
Almira Murtazina: Finance vice president
Anastasiya Kostenko: IT vice president
Arina Galkina: Commercial manager
Evgeniya Safina: Manufacturing vice president
Alina Balobanova: Sales manager
Our product: handmade aroma candles of eco-friendly materials. The candles are of a different shape and color.
Our mission: make world warmer, brighter and kinder to people.
Why should you choose our product?-natural ingredients-easy to use-bring comfort home-uplifting-aesthetic pleasure-reasonable price.
Our main target audience: students, their parents and teachers.
To realize our idea we needed: a desire to learn the basics of business, active organization of all elements of the process. Taking part in seminars allowed to gain theoretical knowledge and the organization of and participation in the school fair and practical skills of sales of goods.
The main advantage of our candles is the smell which makes us feel better.
They bring comfort to home and make special spirit of romance and holiday.
We created 5 candle collections: basic; enchanted romantic; shabby chic; vintage; cloudy fantasy.
4. Target markets
1. Target groups of consumers: all ages and demographics of population- students and their parents, teachers, visitors of charity fairs.2. Market and target groups need: our candles are able to satisfy different consumers’ tastes; variety of colors, forms and sizes of candles allow consumers to find that good which they really need.
5. Marketing research
The average price of candles, made by us
The average price of candles
Planned marketing strategies:
development of corporate identity, logo, brochures, business cards.
perception of the buyer as a strategic partner
diversification, improving design
investment in advertising designed to attract interest in the brand, the pages in social networks, newspaper «STARшеклассник»
sales promotion through holding shares lotteries, bonuses to buyers.
6. Competitive advantages
Our product differs with the variety of shapes and colors, we use only high quality Eco-friendly material. The product could be bought at an affordable price, without leaving home (using the services of an online store).
Our strong sides are: -Individual approach to the customer;
-flexible pricing policy.
7. Ethical/Social aspects
Candle is a perfect present and complement for every interior. Romantic evening is impossible without candles. It is a great joy for children to blow the candles on a birthday cake and make a wish.
Candle brings comfort in your house, creates special atmosphere of romance and party, keeps up mood and make the world kinder.
A. Income from sales
1.School fairs 13200 rub.
2. District fairs + 14400 rub.
3. Pre-holiday sales + 13500 rub.
Subtotal = 41100 rub.
B. Prime cost of sold product
1.School fairs 2880 rub.
2. District fairs + 2880 rub.
3. Pre-holiday sales + 3600 rub.
Subtotal = 9360 rub.
Gross profit ( А - B) = 31740 rub.
C. Operating cost
1. Salaries 500 rub.
2. Rent, maintenance, utilities + 100 rub.
3. Expeuses of marketing and distribution + 100 rub.
4. Other recurrent expenses + 50 rub.
5. Returns funding for starting a business + 150 rub.
Subtotal = 7200 rub.
Net profit before taxation = 24540 rub.
(Gross profit – Operating cost)
Marketing research showed us that consumers prefer to buy candles for a price about 1,5 €
9. Problems and obstacles
When we implemented the project, we could face a number of challenges. Such as:- Sufficiently high degree of competitiveness- Lack of financial resources- Shortage of skilled and experienced staff- Shortages of raw materials
Ways to overcome the obstacles:- Expansion of the range- Innovativeness of technologies- Training of personnel (staff)- Creation of online – shop- Cooperation with wholesalers
We assume that everyone in the world should get a piece of warmth and happiness. So, we offer you our aroma candles.
Only our candles provide comfort at home, make children happier, and create the atmosphere, which you want.
A great variety of designs and color spectrums of our candles complement any Flexible price policy allows to purchase our products everyone, who wish to create a mood for yourself and their loved ones.
Today, the realization of our project is at the stage of increasing brand awareness, implementing action to improve the design and variety. We have conducted market research and identification of competitors, consumer preferences (training schools). Based on the research we have determined the average retail price of our products. We found the market of materials and funding (school administration, education AO). Participants had careful instructions and trained the basics of business. Our company made two batches of candles for charity fairs, developed a business plan and filmed commercial.
As a result of the project:
- We will have necessary experience and business skills;
-Our company will have organized team of enterprising creative individuals;
-We will have our own production and sale of aroma candles;
Our candles make the world mire romantic.
Our candles will add comfort to your home.
Our candles will help to create the night atmosphere.
Even a little candle can create a miracle!